Thursday, April 29, 2010


This project introduced many advanced typographic issues. Given the body copy, we had to develop a typographic system in which to put it in. The challenge in designing this book was to come up with a consistent typographic system that worked along-side a complementary system for images. There were all types of information within the text that needed their own system that would function as a part of the larger picture. We also learned about other typographic issues like orphans and widows.

Friday, March 5, 2010

Weather Report


In this motion project, we were to create a weather report using 3 out of 5 LATCH organizing techniques: location, alphabet, time, category, hierarchy. The report has to show temperatures and weather conditions for four different cities over a future weekend. The challenge is to reorganize the info between the different forms to effectively show the data without it leaving the screen each time. Mine is organized by time (day), then by hierarchy of median temperature, then by location.

Thursday, March 4, 2010

Kitchen of Meaning



Each student was assigned a conceptual word to use as the design basis for a poster advertising a gallery exhibition. The methodology used began with production of 30 studies of our word, perhaps the most challenging part for me. My word, morphology, is about the structure and form of things. I learned a lot about how to use and idea as a design theme.

Black Squares



To further advance our aftereffects skills, we used motion to convey ideas. Choosing from six, I animated playful, tension and congestion. The challenge was to use the actual motion rather than just placement of squares to clearly communicate the idea.

Blue Squares



In this first aftereffects project, we learned the basic tools needed to animate shapes. We had to tune the timing and spacing just right to match the given example.

Cognitive Map



The last stage of the project was to map our thinking as we traveled along that path. It was especially tricky to document thought, something that is not easily organized or illustrated. My understanding of communication through symbols was greatly expanded through these maps, especially this last one.

Perecptual Map



In this second stage of the map project, we were to map what we perceived via our senses along the same path mapped in the first map. It was a greater challenge to have to map something that isn't tangible. Using predominately symbols, i incorporated color and the 3rd dimension to illustrate the intensity of my sensual experience from home to school.